As we all understand, if you do not water and/or feed your garden plants they do not grow and flourish, by flourish I mean that they will not produce the vegetable or flowers that you seek. If I plant a tomato seed and then just give it enough care to keep it alive, my expectation that I will soon be eating a juicy home grown tomato will in all likelihood fail to materialize….ah,ah this has never happened to me. The same is true for a business, if it is not nourished it will not flourish, which means that your business will probably not produce those long-term wealth creation goals you seek.
It is no secret that many businesses, including the PDR industry, look like the picture to the left, does yours? Of course the overall economy and those insurance companies are playing a role in that, but as much fun as it is to whine about them, they are not within your control. What you do have control of is how you grow your business. Developing a plan of action to nourish the business for long-term growth is within your control frame and if you want your business to grow, you better get to it.
You essentially have three choices. Choice one is to not nourish the business and leave it to fate, typically leading to its eventual dyeing on the vine. Choice two is to provide just enough nourishment that it continues to live, but does not flourish, known as hanging on day to day. The third choice is to set out to grow the business to achieve those long-term wealth goals. Any three of these are viable choices relative to your business goals. But to be in control of your and your business’ fate you need to make to make a conscious choice, not leave it up to the forces in the universe.
My focus in this blog and the next is Choice Three, which means making a commitment to growing your business to achieve your long-term wealth goals. If you have not adopted long-term wealth goals, then your first step is to do some deep thinking about your long-term wealth creation goals and truly make them your guiding principle in all of your business decision making. Having adopted your long-term wealth goal or goals, now you have to give serious and informed thought to developing a plan of how your business can grow. Here is where business visioning, business model design and organization system creation come into play. You can take control of your business destiny; as I used to tell the students in my strategic planning class, you cannot predict the future, but you sure can give it a shot at creating your future.
In “Growing Your PDR Business Is a Choice Part II” I will discuss what is involved in making the choice to grow your business so that your long-term wealth creation goals can be realized.
PDR Mobile…It Keeps You Pushin’